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Mad Australians hit the Pakihi Track

Posted on
19 Mar 2012
by Motu Trails Charitable Trust

Mad Australians hit the Pakihi Track

Take four over-excited Australian riders, seven days, four destinations, a film crew and you have the ingredients to showcase New Zealand’s top mountain biking trails.

Filming for the ‘Mad if You Don’t’ DVD took place on the Pakihi Track last week, as the riders prepared themselves for seven days of good times and great riding.

The ‘Mad If You Don’t’ DVD is the follow-up to the very successful first version ‘Be Rude Not To’ released in Australia last year and named after the popular Rotorua mountain biking trail. The sequel covers the Motu Trails, Thermal and Taupo Cycle Trails and showcases the very best cycling scenery and trails that these regions have to offer.

The riders spent a day filming on the Pakihi Track and were blown away by the beauty of the trail.

“The Pakihi Track is quite simply one of the most awe-inspiring mountain bike experiences on the planet. Carved through pristine native bush, it clings precariously to sides of steep gorges, before snaking along the edge of the emerald Pakihi Stream. With over 20km of seemingly endless and predominantly descending single track, it's a truly unforgettably ride.

I've ridden all over the world, and the Pakihi sits right at the top of my list of trails I must ride again,” said Chris Southwood, Freelance writer for the Australian Mountain Biking Magazine.

In October 2010, team AMB headed across the pond to take on the epic Rotorua mountain biking trails. The DVD was such a success it was extended to take three of the Great Rides under Nga Haerenga, The New Zealand Cycle Trail Programme. The ‘Mad if You Don’t’ DVD will be distributed to over 90,000 Australians in September’s edition of the Australian Mountain Biking Magazine.

The filming was organised by Rhys Arrowsmith from Rotorua International Airport under their brand Central Park New Zealand, formed in November 2009 following Air New Zealand's announcement that it would begin trans-Tasman flights between Rotorua and Sydney. Rotorua International Airport decided to combine forces with Regional Tourism Organisations in the central North Island region to create a consumer brand for the Australian market.

Central Park New Zealand comprises the Rotorua, Coromandel, Waitomo, Bay of Plenty, Lake Taupo, Ruapehu and Hawke's Bay tourism bureau, and Rotorua International Airport. All these regions have worked together for the past eleven years, marketing themselves under the Great New Zealand Touring Route collective.

“We saw a huge boost in interest following the release of last year’s DVD, and we expect a similar response this time as well,” says Rhys Arrowsmith, Business Development Manager, Rotorua International Airport. “The ABM team were mesmerised by the sensational trails on offer- we have some of the world’s best trails on offer in our backyard, to create such a high quality production would be impossible alone but with support of the RTO’s, DoC, Events and Venues, Ride Rotorua, Trek Bikes, Air NZ and countless other supporters we have helped make a world class marketing tool set to hit 225,000 Australian readers,” says Arrowsmith.

The Motu Trails Charitable Trust would like to acknowledge the support of Tourism Eastland and the Department of Conservation in the filming of the DVD.

A teaser of the DVD is available to view on the Motu Trails facebook page www.facebook.com/motutrails

For further information, please contact:

Jo Pentreath
Executive Officer
Motu Trails Charitable Trust
Mobile: 021 56 46 65

Or

Rhys Arrowsmith
Business Development Manager
Rotorua International Airport
Mobile: 021 921 736